The Zagreb School of Economics and Management had the pleasure of hosting two international events dedicated to the power of storytelling in leadership and communication, organized within the framework of the 4InnoPipe2 project.

On Monday, September 29, 2025, ZŠEM welcomed participants to the Book Talk – Mindset, Meaning & Method. The event featured inspiring presentations from Chuck Garcia, Pascal Wiscour-Conter, and Jyoti Guptara, three internationally recognized speakers and authors. The discussion was moderated by Asst. Prof. Zdravka Biočina, PhD, who guided the conversation and connected the themes with the audience.

On the following day, Tuesday, September 30, 2025, the Masterclass in Storytelling – From Inspiration to Action was held as a full-day onsite & online event. Through interactive sessions, the speakers shared practical tools and insights on how storytelling can be applied as a strategic method for leadership, communication, and organizational growth.

The events brought together a large number of participants, sparking engaging discussions and creating strong interaction between the audience and the lecturers.

We were honored by the presence of Advisory Board members – Anita Bujanović and Violeta Beljić Kušić – and consortium partners – Titta Pirkola, Kalina Błaszkiewicz, Dubravka Kovačević, But Dedaj, and Marija Oblaković – who further enriched the program with their participation and support.

As part of the storytelling events, the organizers also prepared a guided city tour of Zagreb, providing participants with an additional cultural experience.

These were the first in a series of similar events to be hosted by other 4InnoPipe2 partners, and we look forward to the upcoming activities.