Date: Tuesday, September 30, 2025
Time: 09:30 – 16:00
Venue: Zagreb School of Economics and Management, Vukasovićeva 1, 2nd floor, HKS Classroom
Format: Onsite & Online

Introduction

Stories move people. In this intensive masterclass, three globally respected experts – Chuck Garcia, Pascal Wiscour-Conter, and Jyoti Guptara – take you on a journey from theory to practice: how to use storytelling as a strategic tool for leadership, team motivation, and market communication.

Topics

• Building a leadership mindset through emotional intelligence and resilience.
• Discovering meaning – aligning personal or organizational purpose with storytelling.
• Storytelling methodology – embedding stories into leadership, branding, and innovation.
• Practical exercises and case studies – from the Hero’s Journey to the RootMap.
  

What participants will gain

• Concrete tools to develop leadership and communication skills,
• Insights into methodologies used by global corporations and startups,
• Hands-on practice through interactive exercises,
• Inspiration to design their own personal or organizational story playbook.
  

You will leave the room not just inspired, but equipped to make storytelling a driver of authentic leadership and sustainable growth.

Speakers

Chuck Garcia
A global leader in executive training with Fortune 500 companies, founder of Climb Leadership International, and faculty at Columbia University. Author of bestsellers A Climb to the Top and The Moment That Defines Your Life. Former senior executive at Bloomberg, BlackRock, and Citadel Investment Management, and a passionate mountaineer.

Pascal Wiscour-Conter
International entrepreneur from Luxembourg, speaker, and faculty member in executive education and MBA programs. Author of The Culture of Purpose. With a career spanning finance, startups, and the entertainment industry in the USA, Monaco, and New York, Pascal brings unique insights on authentic communication, purpose-driven leadership, and disruptive thinking.

Jyoti Guptara
Internationally bestselling author and Business Storytelling expert. Helps organizations systematize storytelling to align teams and drive change. Author of Business Storytelling from Hype to Hack. Has lectured at MIT, ETH Zürich, and the University of St. Gallen, and is a regular contributor to the Global Peter Drucker Forum.