MEANING, MINDSET, METHOD
November 11, 2026 | Zagreb School of Economics and Management (ZSEM) | Onsite & Online
How do we lead, communicate, and build meaningful businesses in an age increasingly shaped by artificial intelligence?
Join us at the Zagreb School of Economics and Management (ZSEM) for a full-day masterclass exploring the human skills that matter most in the age of intelligence. Through two complementary sessions, Chuck Garcia and Pascal Wiscour-Conter will explore emotional intelligence, purpose, leadership, storytelling, and the role of AI in shaping the way we work and communicate.
The masterclass combines insights from leadership, behavioral science, philosophy, storytelling, and technology, offering practical perspectives for professionals navigating an increasingly complex and AI-driven business environment.
PROGRAM
09:00–09:30 Registration & Coffee
09:30–11:00 THE POWER & PURPOSE OF EMOTIONAL INTELLIGENCE
11:00–11:15 Coffee Break
11:15–12:45 THE POWER & PURPOSE OF EMOTIONAL INTELLIGENCE
12:45–13:45 Lunch Break
13:45–15:15 THE CULTURE & POWER OF PURPOSE IN BUSINESS
15:15–15:30 Coffee Break
15:30–17:00 THE CULTURE & POWER OF PURPOSE IN BUSINESS
1) THE POWER & PURPOSE OF EMOTIONAL INTELLIGENCE
In a world constantly buzzing with activity and challenges, Emotional Intelligence (EQ) stands as a beacon of self-awareness and empathy, effectively guiding us through life’s peaks and valleys. In his book “The Moment That Defines Your Life”, Chuck Garcia unearths the significant impact of integrating Emotional Intelligence and Stoic philosophy for personal and professional growth. He delves deep into the heart of leadership competencies, behavior modification, and the significance of soft skill development. Chuck brings the subject matter to life and puts EQ and Stoicism into context, leaving you with a strong call to action:
The Pillars of Emotional Intelligence
• Evidence, relevance & benefits of EQ development
• EQ Model of Self and Social Awareness
• Leadership challenges in a constantly changing world
• Emotional Regulation under the weight of pressure and great expectations
• The Philosophy of Stoicism
• Integrating ancient philosophy with modern social science
• Measuring the Four Domains of Emotional Intelligence
• Tactics to develop your Emotional Intelligence Quotient
• Call to Action and Reading Material
About Chuck Garcia
A global leader in executive training with Fortune 500 companies, founder of Climb Leadership International, and faculty at Columbia University. He is the author of bestsellers A Climb to the Top and The Moment That Defines Your Life. A passionate mountaineer, Chuck previously held senior positions at Bloomberg, BlackRock, and Citadel Investment Management.
2) THE CULTURE & POWER OF PURPOSE IN BUSINESS
We have entered an exponential environment, and multiple technologies have started to disrupt how we live and work. In a hyper-connected, noisy world, we can elect to apply “Creative AI” intentionally — harnessing AI as a productivity and creativity tool — instead of passively doing “Lazy AI”. As technological developments increasingly accelerate, we can learn to overcome our “cognitive gap” and leverage our unique “metaskills” to reach new heights while communicating better. In his book, “The Culture of Purpose: How to Communicate in the Age of Intelligence” Pascal explores how storytelling, neuroscience, and technology can converge to codify the crafting and deploying of meaningful storytelling:
Storytelling: The Road to Tell™ with Creative AI
• The Tree of (Business) Life™
• Finding your Noble Cause and Aspirational Goal
• Translating into Vision and Mission Statements
• Aligning the Value Proposition
• Finding the right Markets and Strategy
• Building Storytelling with Corporate DNA
• Converting into Branding
• Deploying Creative AI instead of Lazy AI
• Call to Action and Reading Material
About Pascal Wiscour-Conter
An international entrepreneur from Luxembourg, speaker, and faculty member in executive education and MBA programs. He is the author of The Culture of Purpose. With a career spanning finance, startups, and the entertainment industry in the USA, Monaco, and New York, Pascal brings unique insights on authentic communication, purpose-driven leadership, and disruptive thinking.
JOIN US
November 11, 2026
09:00–17:00
Zagreb School of Economics and Management (ZSEM), Zagreb
Format: Onsite & Online
Join us for a day dedicated to developing the mindset, skills, and sense of purpose needed to lead and communicate effectively in the age of intelligence. Participation requires registration. Choose your preferred format — onsite or online — when completing the registration form.



